Below, you will find a
list of our frequently asked questions (FAQ) on our company, packages,
logo design process, printing, and many others. If you have any
other question or need advice please feel free to contact
us.
Why choose Aragon Designs?
With so many internet logo design companies, what makes you different?
This is an easy question. We tell you exactly what we offer without
hiding behind marketing jargon. We know what we are doing and
explain everything to you. We feel the best customer is an informed
one. You tell us what you need and we will recommend the best
package to fill that need. We then strive to deliver a professional
logo that leaves a lasting impression while capturing your company's
style.
Why do you offer less
concepts than other companies?
We really don't. Here's the bottom
line – sure, we can list that we offer 10 or 20 concepts,
but that doesn't mean they'll be good ones. Sure we can throw
a couple more in that are not what you are looking for simply
to meet the concept quota, but that would be deceitful. We provide
valid concepts based on your requirements. If a package offers
3 concepts but we feel that a 4th one might be the one, we'll
present that one as well. We want to make sure you get a logo
you are proud to present to your clients and prospects.
I've seen logo packages
for as low as $69 on the internet. Why are your prices so high
compared to these?
Our answer – you get what
you paid for. These cheaper logos aren't custom. They use a gallery
of clip art and corporate icons. The colors are changed and maybe
the text style, but it's really the same logo recycled for another
company. How do you think Nike would feel if Reebok used their
'swoosh'? Our packages give you a custom logo designed exclusively
for you. This way, you don't need to worry about your competitor
having the same logo you just paid for.
How can I pay for my
logo design?
We accept major credit cards through the
PayPal system www.paypal.com.
We use third party payment processors rather than process your credit
card ourselves because these companies are the experts at making
your buying experience safe and highly secure. This is what they
do for a living, whereas we design logos and websites. We never
personally see your credit card details and the information is not
held or stored by us in any way. This protects you as well as protecting
us. We also accept personal or business checks, or money orders.
Please keep in mind that mailing your check or money order will
delay the initial design process until the payment has cleared.
How
will I know my payment has been received and you will begin the
design process?
You will know your payment has been received because you will
receive confirmation via e-mail detailing the package ordered
and payment approval.
How
can I send the information which I would like you to use when
designing my logo?
Communication is critical during the design process. Since we
create custom logos your input is extremely important. The order
form is specifically designed so that we may gather as much information
from you as possible about your business and logo idea. You may
also send your ideas, rough sketches, suggestions, anything you
think may be of help to capture your idea before the start of
the project. If you have a vision for your logo, PLEASE let us
know regardless of how sketchy or rough you may think it is. Attachments
can be send to artwork@aragondesigns.com
How
long does it take to create my concepts?
Your samples will be ready for viewing within one week after we
receive your payment and all necessary details to begin the design
process. After the initial concepts, the completion time is completely
up to you. If you respond promptly, the images will be in your
possession within a week of approving the initial design. We can't
move forward until you have selected a sample. We ask that you
respond in a timely manner to our emails.
How
many logo design samples do we get to choose from?
The number of logo design samples depends on the information you
provided with your initial order. If you provided specifics regarding
style, we will provide several examples we feel capture the image
you wish to convey. The average number of samples provided is
3.
What
if I don’t like any of the samples provided in the initial
design?
If for some reason, we didn't match your chosen style in the initial
samples, we will perform one more initial concept redraw. To help
prevent this from happening, we ask that you be as detailed as
possible when filling out our Logo Information page. If you have
a vision for your new logo, PLEASE convey this to us. However
once you choose any one of the initial samples and we work on
the refinement, any other additional samples thereafter may be
ordered for an additional 50% of the logo package cost. Please
see the package page on our site for the various Price Packages
offered.
What
is your Guaranteed Satisfaction policy?
We want you to be completely satisfied with your logo. If you
want to cancel the process (before the first round of revisions)
or after a redraw session, simply let us know and we will refund
half of your package price. However, if you choose one of the
initial samples and we work on the refinements, no refund will
be issued.
How
many changes may I ask for with my logo?
After approval of the initial design, we can revise the approved
concept several times until you are satisfied.
What
is a Revision?
A revision is a minor graphical alteration to your sample logo,
not an entire redraw. A revision is considered a change in color,
or changing the placement of an item within the design. This allows
us the opportunity to tailor your new image exactly the way you
want it.
What
is the difference between a corporate image and an illustration?
There is a substantial difference between Corporate Designs and
Illustrated Logos. Corporate Designs are simple but are unique
and memorable images that are highly recognizable from any reasonable
distance and size. An example would be Nike's "swoosh".
Illustrated logos require more complex artwork. The turnaround
for these types of logos is dependent upon the complexity of the
illustration. The price for Illustration logos vary and can be
quoted upon request.
Do
you use illustrations?
We can prepare illustrations for your company however, our packages
and prices do not include illustrated logos. Illustrations will
be quoted on a custom basis.
Is
all work conducted via the web?
We present artwork and collect information via the web and email.
Your logos are posted to a private viewing page on our web site
where we request your feedback. You are welcome to contact us
anytime to discuss your project via email. If you'd prefer a phone
call, just let us know and we’ll give you a call.
How
will I receive my final files?
All final files will be made available for 30 days for download
from a private directory. We recommend that you make a hard copy
of these files. If you require a CD mailed containing the files,
please let us know prior to finalizing the design so that we may
coordinate the best method.
Do
you keep the logo design on your backup system; say if my computer
crashes will you still have my logo?
Yes we do for a limited time. We backup our work. If for any reason
you require another copy of your logo, please don't hesitate to
email us. However we suggest that you keep a backup copy of the
logo format.
What
kind of files do you provide of the final artwork?
We provide the original artwork in EPS and WMF files (vector artwork).
If you have access to vector applications, we would be happy to
provide the .CDR source file as well. We also provide other commonly
used formats such as JPG, TIF, BMP, and GIFs in both color and
grayscale to ensure you have the file type you need for each job.
What
is a .CDR file?
We use CorelDraw to create your logo which is saved as a .cdr
file, a vector file. A vector file is the base from which all
other files are generated. This is the file you will want your
professional printer and web designer to work with. Basically
a vector file can be manipulated in various ways which will not
cause the image to lose its resolution. You must have Illustrator,
Photoshop or CorelDraw to open this file. If you happen to have
any of these programs, we strongly recommend making a duplicate
copy before manipulating the image.
What
rights do I retain with the logo?
After full payment is received, all artwork is transferred to
your company. You retain full rights to final artwork created
for your business. We strongly recommend that you contact your
lawyer and take the necessary steps to protect your new image.
This will deter other businesses from "borrowing" your
logo style.
Do
you provide trademarking services?
No, we do not provide this service.
Which
package should I choose? What about upgrading?
This depends mostly on your needs, your budget, and if you have
an idea of what you want. If you purchase a package and then decide
you require additional items and want to upgrade to the Comprehensive
Package, you may upgrade to this package price and we will only
charge you the difference.
Is
the stationery you design compatible with Word and can I print
it on a desktop printer?
The stationery we design is meant for professional print output
of your business cards, letterhead & envelopes. You must take
the files we provide to a commercial print outfit to have them
printed. If you need a Word template of your letterhead, we can
do this too. Just let us know prior to delivering the final files.
I printed out the logo
existing on line on my printer and the colors are different than
the ones I see on the screen. Why?
The way the color appear on the
screen are different than those that appear in print for several
reasons. First of all, all monitors display colors differently.
You must calibrate your monitor and printer – otherwise,
your printed colors will look different from what appears on your
screen. Even after calibration, the colors may not exactly match
because one is additive color (RGB) and the other is subtractive
color (CMYK). It is very rare that a computer monitor will display
accurately the colors in your artwork.
What
is RGB and CMYK? Why are they different?
On your screen, you have RGB color which stands for the additive
colors: Red, Green and Blue. Additive colors are obtained by using
light beams to produce the colors and are optimized for display
on computer monitors. Printed work uses CMYK ink which is subtractive
color and stands for Cyan, Magenta, Yellow and Black. Additive
color emanates directly from a light source. Because additive
color comes to our eyes directly (unless it is filtered), it is
purer color and is able to represent a broader range of the spectrum
than subtractive color. For this reason, even under the best circumstances,
additive and subtractive colors never match exactly.