© 2005/2006/
2007/2008
Aragon Designs
a division of
Aragon Enterprises

Suppose you love your logo – it effectively communicates your business message and style. You used the right colors, font styles and graphics and don’t want to change a thing. Unfortunately, whenever you take the logo to the printers for your brochures or other printed materials, your logo is pixilated! What is pixilated? This means, your logo has jagged edges that appear – it just doesn't look clean like it did when you printed it in the office or at home (as in the picture below). Why does this happen? Simple. Your logo is in the wrong format. Do your colors look differently as well? This means your color output style is not the one needed by the printers. Your logo is, most likely, in RGB but should be in CMYK for the printers.

A file type such as .bmp, .tif, .jpg or .gif each offer a benefit for different types of communicated media. However, a logo should be provided in vector art. Common vector files are .eps and .wmf as well as other program specific file extensions such as .cdr and .ai.

Before Logo Repair	After Logo Repair

What’s the difference?
Vector art uses tons of mathematical definitions to define a graphic. The vectors consist of a series of dots on a line. So, when you resize a vector graphic, the dots recalculate their new location and generate the same picture but at the scale you’ve just defined without a loss in quality.

This is how a pixelated line appears when zoomed in. It's the same effect as enlarging your logo or graphic.

Now this is how a vector line appears. Regardless of the size you scale it to match, the logo/graphic will always look like an original.

What’s the benefit of vector art?
The fundamental benefit of vector art is the simple reason why the printers demand it for top quality work – there is no degradation in the graphic regardless of what size you choose. Meaning, your logo will look just as good 3”x3” or 72 feet tall. Your logo will never be pixilated. Another major benefit…you can animate your logo in Flash. You cannot animate a graphic beyond a fade in/out or rotate unless you’ve got vector art.

What’s the difference between RGB and CMYK?
The difference is in the color mix. RGB stands for Red, Green and Blue. CMYK stands for Cyan, Magenta, Yellow and Black. What you see displayed on the monitor is in RGB format but what the printers need is CMYK. Most times, the wrong color format can make the difference between something that looks royal blue actually printing teal (blue-green).

Aragon Designs can take your current logo and recreate it in vector format.